By Rebecca Brando x The Big Magazine Staff
Frieze Los Angeles 2025, the renowned international art fair, began on Thursday, February 20th, with its annual event featuring a VIP preview filled with a star studded crowd of A list celebrities at Santa Monica’s Barker Hangar. The gathering included Owen Wilson, James Franco, Gwyneth Paltrow, and international art sensation Takashi Murakami.
Other stars and collectors included Oliver Stone, Katie Couric, Kid Cudi, and Lauren Taschen, Gunna, Brit Marling, Larry and Allison Berg, Rosetta Getty, and Ric Whitney, just to name a few.
Less than two months after devastating wildfires decimated the cities of Altadena and Pacific Palisades, funds were raised throughout the fair weekend to benefit Los Angeles wildfire victims with sales from works by artists Victoria Miro, Chinatsu Ban, Shin Murata x Takashi Murakami and Yuji Toma.
Designer Rosetta Getty, in partnership with Frieze Los Angeles, designed a limited edition T-shirt that sold out quickly. The tee priced at $150 showcased original artwork by her daughter Violet Getty, with all profits going to support the LA Arts Community Fire Relief Fund.
Frieze L.A. showcased over 95 galleries from around the world. By the end of VIP Day, Frieze reported numerous sold-out booths, including the Mariane Ibrahim Gallery, David Kordansky, Casey Kaplan, Carlyle Packer and Hauser & Wirth also selling out works by Ambera Wellman.
Mega sales included David Zwirner's transaction of a 1997 painting by Elizabeth Peyton for $2.8 million, an Alice Neel piece for $1.8 million, a work by Lisa Yuskavage for $1.6 million, and a 2015 artwork by Noah Davis for $2.5 million. Similarly, Gladstone Gallery sold a Keith Haring painting for $2 million.
To keep up to date on all the latest news from Frieze at frieze.com,
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